Campari is a vibrant Italian aperitif known for its distinctive deep red color and complex flavor profile. Created in 1860 by Gaspare Campari in Novara, Italy, it has become a staple in cocktail culture around the world. The recipe remains a closely guarded secret, but it is believed to be a blend of herbs, spices, and fruit, giving it a bittersweet taste with citrus and herbal notes.